July 26, 2024
REIKA
Public Relations
Technology
In a crowded communication landscape, visibility without strategy is noise. The SES initiative focuses on building influence through targeted media engagement—crafting narratives that align with corporate vision, amplify leadership positioning, and drive meaningful connections with key audiences.
Background
While SES is the leading service provider of satellite communication services in key SEA markets (ID, PH, and MY), it recognizes the potential impact that recent changes in the government and the entrances of new competitors bring.
Objective
As it introduces new technologies and services in these key markets, PRecious was onboarded to help SES establish its foothold, assert its leadership to build and maintain its rapport with the public and private sector.
Listening and Monitoring
As the hub team based in PH, the team started proactive listening and monitoring to understand the local landscape. Specifically, it monitored the movements of competition and the new government’s digitization efforts to identify a strategic way in.
Strategic Media Outreach
From market insights gathered, the team identified key themes in each market to develop locally-relevant narratives. These were strategically used to drive SES’ visibility among key stakeholders through sustained media outreach with relevant tech, trade, and business media.
Philippines
Within the first three months of the engagement, the team has managed to drive share of voice (SOV) in the market, hinged on SES’ business updates in Q4 of 2023.
Announcing SES’ new partnership with DICT, the team facilitated the media briefing session, brought in 11 target media, and secured 15+ pieces of tier-one news coverage.
Positioning SES as the Philippines’ partner in its digital transformation process, it has opened discussions with more government partners.
